background:
Hands Off My Chocolate is a small chocolate company located in Hilversum. As a business, Hands Off My Chocolate desires first and foremost to provide delicious and high quality chocolate with a fun and playful feel. Striving to make more small moments of chocolate-joy possible, Hands Off My Chocolate is too yummy to be shared with anyone but yourself ! Your chocolate: just for you, and only you!
the project:
Hands Off My Chocolate would like to branch out into a new market segment: gift boxes. Working in groups of two, create a concept for an ‘ultimate rewarding box’ using the same chocolate percentages as Hands Off My Chocolate. The design concept must be for the current target market, using the same branding, graphic style- colour, characters, fonts- and positioning. Use of the round form is encouraged.
the concept: The Doodle Box:
Together with a fellow student, I developed the The Doodle Box. A small tin box, covered with doodles ready to be colored in. With each special holiday, -like Valetine’s Day or Easter- comes a new edition, with a new doodle theme, and specially flavoured chocolates. For this project we produced and prototype for Valentine ’s Day, plus examples for an Easter edition. Opening the box reveals a special wrapper for the chocolates, reminiscent of a love letter with a wax seal. Once the seal is broken, one finds specially designed chocolates with love-inspired flavours: sweet raspberry, warm spice, and refreshing peppermint.
After the chocolates are eaten, the tin serves as perfect holder for fineliners or pencils to finish colouring in the doodle. The Doodle Box makes a perfect gift for the creative chocolate lover. Plus, it’s compact enough to fit in a handbag or backpack. The Doodle Box is also easily refilled: one bar from Hands Off My Chocolate fits perfectly inside. Enjoy chocolate and doodling everywhere and on the go!