the assignment:
Choose a brand and an everyday object. Make an analysis of the characteristic of the chosen brand. Find out what sort of 2- and 3D elements this brand uses to communicate its identity. Make an analysis of the chosen object. Apply the brand characteristics to the chosen object to create as it were, a new product for that brand.
the result:
For this assignment I chose Perrier water and perfume. My first choice of an object was a nail polish bottle. However, through the process of making sketches I found that a perfume bottle would make a more effective combination with Perrier. The ‘P’ from the logo is iconic and unique to Perrier. This became the main element of my design. The bottle I chose to shape/sculpt from plaster. Plaster can be made soft and smooth through sanding, and is also heavy enough to give the right feeling of weight in the hand characteristic to a perfume bottle.