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Project Festival Foods
Background:
The Hippe Happen Food Truck Festival is a family event, where everything revolves around food, fun, and making memories. An event offering variety, and simplicity, colorful dishes, flavorful aromas. At Hippe Happen there is something for everyone, fun for the whole family, young and old.
The project:
Working individually, design and develop a food truck concept for Dutch food festival, Hippe Happen in Rosemalen. The concept should either be designed for families with children or DINKS (Duel Income, No Kids) and must be more than ‘Food with a theme’ but create a total experience for the consumer. The concept must be presented with a visualization of the food truck by use of a model or drawings and must create and communicate the experience.
The concept: Pops! Frozen Bananas
Frozen bananas are an old school American treat: An absolute must-have in the summer, especially at carnivals and state-fairs. The food truck concept “Pops! Frozen Bananas” is an official introduction of Frozen Bananas to the Netherlands, sharing a bit of American culture for everyone to enjoy! …As long as you love bananas 😉
Frozen bananas are made by freezing a banana on a popsicle stick. Each frozen banana pop is made to order. The banana is dipped in either milk or dark chocolate, and sprinkled with a chosen topping. The chocolate cools and hardens immediately and the topping sticks to the chocolate. Voila! A yummy sweet and refreshing treat along with all the vitamins and nutrients from a banana! A win-win!
Each frozen banana is served in a banana serving dish with a dollop of whipped cream and a Pops! umbrella. Customers can choose a from a variety of sizes and options, including a ½ banana, and a kids banana-special.
The Pops! Frozen banana food truck is not only food truck offering delicious frozen bananas, it provides a whole banana-experience: fun for the whole family! Surrounding the food truck there’s plenty for kids to enjoy: giant banana beanbags to climb on and a banana photo both where you can decorate your own giant frozen banana. While the kids are busy playing, parents can hang out and relax at the picnic tables.
The visual design of the food truck is reminiscent of classic theme-park design, using chrome, neon lights, and a giant banana on the roof.